Your Privacy Matters | Read Our Privacy Policy | So Smart Protect
Chester, Cheshire
01244 264 866

Privacy Policy

1 – About our privacy policy

This website is operated by So Smart Financial Services Limited, please find our registered details in section 1.1. We’re committed to protecting the privacy of all visitors to our websites. The purpose of this policy is to explain how we control, process, handle and protect your personal data when using this website. If you do not agree to any of the policy, you may wish to cease using this website.

We may change the content or services we offer at any time, without notice, so our privacy policy may change at any time in the future without prior notice to you. By using this website, you accept the practices that we describe in this privacy policy. Please check our privacy policy on a regular basis, so you can understand what we do with your information. Where possible, we will give you notice of any changes prior to making them.

Any terms referencing us, we and our should be taken to mean So Smart Financial Services Limited and/or So Smart Financial Services Limited’s.

Reference to GDPR should be taken to mean the EU General Data Protection Regulation, effective from the 25th May 2018.

Refererence to ICO should be taken to mean the Information Commissioner’s Office.

1.1 About So Smart Financial Services Limited

So Smart Financial Services Limited is authorised and regulated by the Financial Conduct Authority and our registered number is 760199.

So Smart Financial Services Limited. Registered in England and Wales No. 10175270.

Registered Office: C/O Ellis & Co, 114-120 Northgate Street, Chester, Cheshire, United Kingdom, CH1 2HT

Telephone: 01244 264 866

Our Data Protection Officer is Kelly Bird. E-mail:

ICO Registration Number: ZA264327

Due to the financial nature of our business, our services and products are not designed to appeal or be sold to people under the age of 18. We don’t knowingly attempt to request or receive any information from minors. If you are under the age of 18, you must not use this website.

2 – What information do we collect?

2.1 Information you give us for our services and products

You may need to register your details with us before you can use some of our services on this website. Before collecting the information that you provide, which may include personal data like date of birth, name, e-mail address, address and phone number, we make sure to ask for your consent with our tick boxes – we try to be as clear as we can about what we’re going to do with it on the forms but we explain more in this privacy policy. We will then collect the information you’ve given us after you submit the details through the form.

Our legal basis for processing your information is consent. We will continue to process your information under this basis until you withdraw your consent or it is determined your consent no longer exists.

2.2 Special category data

Due to the nature of our business, we may ask you to provide special category data, as defined by the General Data Protection Regulation (GDPR), which is more sensitive, for example about your health. By providing this to us, you explicitly consent for us to use that information so we can offer you our services and products that fit your needs. We take appropriate measures to protect this information at all times.

2.3 Information we collect about you

We, and any third parties who host or maintain this website, may need to collect information about you and your computer. This information will be collected when you register with the website or when you choose to use the services available on the website. This could include details like your IP address, the link to the page you filled your details in on and the date and time you submitted your details.

2.4 Keeping your information

We will keep your personal information for up to 90 days after which we will remove personally identifiable information like name, date of birth and telephone numbers. In some cases, we may need to keep it longer, though, like when you have requested to opt-out of marketing or to meet legal obligations.

3 – What do we use your information for?

We process your details to select one of our approved partners, suitable for your needs and requirements, to assist when you have filled out an enquiry. We will pass your details to allow them to help you efficiently, in accordance with the purpose of the form.

If necessary, we may pass your details to a carefully selected third party partner (e.g. for call centre and face to face services) to allow us to fulfil our promised service of putting you in contact with a relevant party to assist with your enquiry. When we do so, you will be notified about the supplier and service provider, and all information disclosure you make will be strictly optional.

We may need to pass your information to third parties who help us maintain, administer or develop the website but, if so, that information is only given to this third parties for that limited purpose and subject to those third parties agreeing to keep the information secure.

We may also provide aggregate statistics about our customers, sales, traffic patterns and related website information to reputable third-parties, but these statistics will not include personally identifying information.

3.1 Using your details for marketing purposes

We are fully committed to complying with the EU GDPR regulations. We provide separate tick boxes on forms where we collect information to allow you to opt in to marketing from us, in case you would like to receive communications about financial-related products and services that we offer.

If you decide you don’t want to receive our emails anymore, we make sure to include an ‘Unsubscribe’ link in all our emails to allow you to opt out. You can also email us at

When unsubscribing, we will keep your details provided on record to make sure that we are able to positively respond to your request and don’t receive further marketing messages from us in the future. If you ever decide you want to start receiving them from us again, send us an email with the subject ‘Opt In’ and we will add you again.

3.2 Legal disclosure

We may disclose personal data to the extent allowed or required under any enactment, by rule of law, order of the Court, as requested by other government law enforcement authority, to enforce our legal rights, to operate our systems properly, or to protect ourselves or our users.

4 – Your consent and rights

We place tick boxes on forms where we collect your information. You have to tick these to explicitly consent to allowing us to process and collect your information. You have the right to withdraw your consent at any time, but if you do, we may not be able to assist you with your enquiry.

In some cases, you have the right to ask us to stop processing your information or tell us that you don’t want to receive certain information or communications from us. You can also ask us for a copy of information we hold about you and ask us to correct information that is wrong. If you want to exercise any of your rights, call us on 01244 264 866 or write to us at:

So Smart Financial Services Limited, C/O Ellis & Co, 114-120 Northgate Street, Chester, Cheshire, United Kingdom, CH1 2HT

Your rights provided by the GDPR, are listed by the ICO as the following:

The right to be informed

The right of access

The right to rectification

The right to erasure

The right to restrict processing

The right to data portability

The right to object

Rights in relation to automated decision making and profiling

The right to complain

You can find further information around data protection, including the online register of data controllers, on the Information Commissioner’s website at

If you want to read more about your rights, as laid out by the ICO, please visit

5 – Protecting your information

As mentioned before, we work to follow the EU General Data Protection Regulations (GDPR), ensuring strict security procedures in storing and disclosing information which you provide through this website, to prevent unauthorised access. We will take reasonable steps to ensure your personal details remain secure, however, we cannot guarantee the security of any information you provide through this website. By using our website, you agree that we will not be liable for any such security breaches unless we have failed to take appropriate technical and organisational measures against unauthorised or unlawful processing or accidental loss, destruction of or damage to your personal information. Any breaches will be disclosed to relevant parties if necessary and logged.

6 – Cookies and how we use them

Our website uses cookies. A cookie is a small file of letters and numbers that we put on your computer or device, if you agree. These cookies allow us to distinguish you from other users of our website, helping us provide you with a good experience when you browse our website. It also helps us improve our site.

Our cookies are “analytical” cookies, allowing us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. It helps us improve our website, for example by ensuring that users are finding what they are looking for easily. For a full list of cookies that we use, please visit /cookies

Some browsers accept cookies automatically, but usually you can alter the settings of your browser to prevent automatic acceptance. If you choose not to receive cookies, you may not be able to use certain features on this website.

We may need to analyse user traffic, these will be performed using IP addresses and cookies which are required to ensure a secure server connection. We do not use cookies to store any personal data or browsing habits.

7 – Other websites

Our website contains links to other websites. Please be aware that we are not responsible for the privacy policies of such other sites and that we encourage you to read the privacy policies of every website that collects personal information from you. This privacy policy only applies to information collected by this website.